UNLOCK LIMITLESS POTENTIAL WITH AI, SEO, USER REQUIREMENTS


SE Ranking

·         May 18, 2023



This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own.

 

Wondering how to best integrate AI into your marketing workflow?

Unsure which parts of your content creation strategy can be safely delegated to machine learning?

You’re not alone.

While 46% of business owners resort to AI to craft internal communications, 30% of them are concerned about misinformation AI can cause and 33% are worried that AI implementation could lead to a workforce reduction.

Still, the demand for high-quality content continues to grow, and at least 12% of businesses are turning to AI-powered tools to optimize their content writing process.

The SE Ranking team is no stranger to AI.

We’ve been actively integrating this AI-powered Content Marketing Tool into our team’s workflow to create compelling SEO copy that outperforms competitors in search engines.

Important note: we have no intention to replace our human writers with AI. Instead, we use AI for creating more content than we ever could without AI assistance. We hope to finally test all the ideas we had for a while but never had a chance to implement because of a lack of resources.

Let’s dive into how these AI tools have helped us every step of the way:

  • AI Writer, which is based on GPT neural networks.
  • Extensive content optimization capabilities.

But first, let’s share why 44% of businesses are using AI technologies now, and why 56% are not.

How Missing AI Opportunities Right Now Can Leave You Behind In The Near Future

The market for Generative AI is booming, with market size expected to reach $51.8 billion by 2028.

44% of respondents adopted AI content writing.

Myth

52% of experts believe that automation will displace people from their careers.

That fear is the main reason why people are refusing to try out new technologies.

Fact

AI writing offers numerous benefits to marketers, giving them access to high-quality content at scale and at low cost.

If you need to produce high volumes of content in a short amount of time, such as product description pages or blog posts, AI can help you get ahead without the need to raise capital.

The earlier you incorporate AI tools into your workflow, the faster you will gain a competitive advantage.

Now is the best time to learn how to capitalize on these tools, while everyone is learning at the same time.

The usage of content automation tools and AI is just a skill, not a replacement.

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